Post by account_disabled on Mar 4, 2024 23:49:34 GMT -5
Paula Castro de Ron Categories Online communication , Marketing Content marketing trends for 2022 Content marketing focuses on attracting potential customers in a natural way by generating content relevant to them and thus attracting their attention. This entire process of planning, creating and sharing content helps the company generate brand awareness , convince customers to take action and, in this way, generate revenue. There are several ways to distribute that content. The first ones that come to mind are surely social networks and blogs., but in a time of constant change, new trends emerge every year that replace the way in which companies reach their audiences and buyer personas . If you are a marketing specialist or manager, being up to date and knowing what your competitors are focusing on is essential so that you can create a strategy that stands out from the crowd.
If you continue reading, you will discover what the trends are in content marketing, but also the new developments that arrive. Top trends and statistics in content marketing The latest Marketing Trends of 2022 report BTC Users Number Data published by HubSpot highlights the following data extracted from a survey conducted with marketing experts, professionals, and companies. 47% of shoppers view three to five pieces of content before deciding to interact with a brand. 82% of marketers are actively using content marketing, up 10% from last year. Video is the most used form of content marketing, surpassing blogs and infographics.
More than 31% of professionals invest in video and audiovisual content . By 2022, 89% of marketers are expected to continue or increase their investment in video marketing strategies . What are the main media you use in your content strategy? Source: Hubspot Research Marketers' primary goals for running their campaigns are brand awareness, increased sales, and increased engagement. SEO to generate search traffic to the web. According to data from Hubspot, SEO was the sixth most used technique by marketing professionals and companies. 84% of them will continue investing in organic positioning tactics in 2022.
If you continue reading, you will discover what the trends are in content marketing, but also the new developments that arrive. Top trends and statistics in content marketing The latest Marketing Trends of 2022 report BTC Users Number Data published by HubSpot highlights the following data extracted from a survey conducted with marketing experts, professionals, and companies. 47% of shoppers view three to five pieces of content before deciding to interact with a brand. 82% of marketers are actively using content marketing, up 10% from last year. Video is the most used form of content marketing, surpassing blogs and infographics.
More than 31% of professionals invest in video and audiovisual content . By 2022, 89% of marketers are expected to continue or increase their investment in video marketing strategies . What are the main media you use in your content strategy? Source: Hubspot Research Marketers' primary goals for running their campaigns are brand awareness, increased sales, and increased engagement. SEO to generate search traffic to the web. According to data from Hubspot, SEO was the sixth most used technique by marketing professionals and companies. 84% of them will continue investing in organic positioning tactics in 2022.